Hasbro’s third quarter results were released today. My Little Pony sales continued to increase, leading their girls category to 17% growth for the quarter. However, declines in their boys and preschool categories produced a small net decline for the quarter.
In addition to strong merchandise sales, the Hub’s position continues to improve. The most recent quarter saw Hub’s highest ratings ever, an increase of 62% compared to the same time last year that places them among the fastest growing networks. Global TV distribution revenues, which we know from past reports come primarily from a few franchises such as Transformers, My Little Pony, and Pound Puppies, are up substantially and offset low movie revenues. ■
@TheRoundStable Suppose the toys don’t sell well… what could it mean for the show?
:S
@Hawthorne44 Hard to see that happening now, but hypothetically-speaking it’s hard to say. On the one hand, they’re not adverse to sinking tons of money on really horrible projects (i.e., Battleship the Movie), and rather then rethink they’re strategy they simply keep at it. On the other hand, if MLP:FiM’s original shoestring budget is anything to goodbye, they seem a little more stringent when it comes to their girls’ toy line.
But moot point, cause now it’s an amazing seller; so unless they pull a Nokia on us, they’re not going to ruin a prized cash crop. ^^
In other news, this was great news, and it will only get better! :D
Great to see MLP is doing well!