Headless Horse wrote:The Iron Giant also got murdered by a completely blasé and tone-deaf marketing campaign. A shame, because that fucking movie is brilliant.
One of my favourite films of all time. I don't think it was even promoted back in the Netherlands, I heard about it years after it was released and went in completely blind. I was absolutely floored.
Recently the regular marketing push started for Continuum--we're doing everything on the online side of things-- and the trailers that the channel's own marketing department put online are soulless, cheesetastic and downright silly. They don't capture the show at all, which plays a lot with fish-out-of-water, human interaction. It delves into how a person might feel when cut off from their loved ones through extreme circumstances. The show has it flaws, giving its actors hammy dialogue at times and doing things "because it's cool", but it has a certain something
to it that is not emphasized at all.
The trailers and promos are basically "In a world... ruled by cheese... BANG BANG PEW PEW EXPLOSIONS...". It's in there sure, but it has purpose, it's a means to an end.
Not to mention that their upload quality is horrid. It's as if they don't care about their stuff and that makes me feel kinda
I rendered those behind the scenes videos in the best lossy format known to man
(Opinions are my own, please don't fire me