The Round Stable

Dong Strongly wrote: ↑

Sun Aug 09, 2020 1:06 am

2 hours of pony life in 3d

Next up, the world of Equestria is expanding to introduce a new generation of ponies to a new generation of fans. With more humor, heart, and music than ever before, Hasbro hopes that audiences will be swept away by the new cast of ponies and the incredible adventure that awaits them. Fall in love with My Little Pony all over again when the all-new, computer-animated theatrical feature hits theaters everywhere in September 2021.

SlateSlabrock wrote: ↑

Fri Aug 28, 2020 4:25 pm

"Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more"

How the mighty have fallen

The upcoming CG-animated movie, meanwhile, is slated for a September 2021 release and will mark the start of the brand’s transformation—now under the purview of eOne. Not only will new pony characters be featured in the film, they will also boast a new CG look. The introduction of new characters and a departure from designs featured in Friendship is Magic and Pony Life is intended to shift the brand’s focus to more modern themes like diversity and inclusion.

“The final season [of Friendship is Magic] brought that storytelling to a satisfying conclusion, and it felt like the right time to close that chapter of Pony history,” says Emily Thompson, VP of global brand management for eOne (previously VP of entertainment production and development for Hasbro). “Generation Alpha has a higher emotional intelligence, and they expect a lot more from their entertainment. We know it’s important to Gen Alpha that they see their peer groups represented in their entertainment, and that shaped how we built our core cast.”

The movie’s main character, for example, is an activist working to make the pony world a better place. My Little Pony will be one of Hasbro’s biggest initiatives in 2021, says Casey Collins, SVP and GM of global consumer products.

[...]

Instead of abandoning the franchise’s characters and stories, the movie will take place in the same world featured in Friendship is Magic and Pony Life, but jump ahead in time to focus on a new generation of ponies and unexplored corners of Equestria. This creates opportunities to include nods to the property’s previous iterations, both in upcoming content and consumer products offerings.

“If you’re brand-new to the franchise, I think it will grab you and pull you in,” says Thompson. “And existing fans are going to be picking out Easter Eggs for months and years to come.”

In the new movie, the pony world of Equestria has lost its magic. Friendship and Harmony have been replaced by paranoia and mistrust, and Ponies now live separated by species. Sunny -- a feisty and idealistic young Earth Pony -- is convinced there’s still hope for this divided world, but her slightly misguided and often hilarious efforts to change hearts and minds have led to her being branded a misfit. When Sunny befriends a lost Unicorn named Izzy, who wanders innocently into the Earth Pony town of Maretime Bay, the town has had enough. Izzy and Sunny must embark on an epic adventure that will include a daring jewel heist, outrageous conspiracy theories, elaborate musical numbers, and the world’s cutest flying Pomeranian. Their adventures will take them to faraway lands and force them to challenge the status quo by facing their fears and making new friends out of old enemies. The world Sunny has dreamed of her entire life could finally become a reality as Sunny and her newfound friends fight to prove that even little ponies can make a big difference.

In the new movie, the pony world of Equestria has lost its magic. Friendship and Harmony have been replaced by paranoia and mistrust, and Ponies now live separated by species

SPIKE'S DAY OFF.TXT wrote:Suddenly the world turned brown and green and other shades of brown, signifying the work going guimdark. Steam began to rise from manholes that were previously unseen, giving Ponyville a very dark and mature atmosphere and making this movie something you wouldnt be embarrassed to admit liking, unlike that lame pony show. Its dark, man. Guimdark.

ixnay wrote: ↑

Thu Feb 25, 2021 12:16 am

First details and screenshot are here:

https://www.etonline.com/my-little-pony ... ive-161157

Ransom wrote: ↑

Fri Feb 26, 2021 9:36 am

One thing people have noted is there is a lot of G4 references in that photo. She seems to have buttons with Mane 6 cutie marks, a Rainbow Dash poster, Celestia banner and even a Mane 6 figurine collection in the background. Is this pony a fangirl? Or are the buttons “merit badge” type awards for demonstrating kindness, laughter, etc?

Ransom wrote: ↑

Fri Feb 26, 2021 9:36 am

One thing people have noted is there is a lot of G4 references in that photo. She seems to have buttons with Mane 6 cutie marks, a Rainbow Dash poster, Celestia banner and even a Mane 6 figurine collection in the background. Is this pony a fangirl? Or are the buttons “merit badge” type awards for demonstrating kindness, laughter, etc?

Fizzbuzz wrote: ↑

Sat Feb 27, 2021 8:20 am

I think the implication here is that it's the future and that she's a strong believer in Equestria's past heroes, from back in the age of magic, a time most other ponies presumably forgot.

Adiwan wrote: ↑

Sat Feb 27, 2021 3:49 am

Pony names are weird in general. The names are often related to the cutie marks but they have the name *before* they earn their cutie marks. The names must be some sort of self-fulfilling prophecies, or there is some kind of future vision, or they are some very lucky instances, or ponies change their names to reflect their acquired cutie mark.